The end of the year is approaching, and all activities are basically over. This year, I also tried the event operation for the first time, and the warm review will be presented below! Let’s first look at the data: During the Double Eleven period, the Whatsapp Database company planned an event for the purpose of revenue. The final event achieved a total revenue of more than 150W, per capita income increased by 23%, and the highest one-day per capita income increased Whatsapp Database by 51% , Compared with previous activities, this event was quite successful. Let's take this event as an example to see how to achieve peak revenue through the event.
To exaggerate a bit, choosing a good time Whatsapp Database point is almost equal to half the success. The selection of time nodes is generally the following four: A traditional festival The second is the high-incidence period of specific events (such as the gold Whatsapp Database three silver four job hunting season, the opening season, etc.) Third, hot events The fourth is self-created festivals (that is, the festivals invented by your company, which can also be understood as member days) Since most of the time is predictable, many companies will determine the time of the year's activities half a year or a year in advance. Since Boss Ma created the Double Eleven Shopping Festival,
Double Eleven has become the most important day of the year for the e-commerce industry. It has evolved to this day, and all walks of life Whatsapp Database cannot ignore the potential energy brought by the festival. 02 Purpose of the activity After setting the time node, we need to think about what is the fundamental purpose of this event? Different activities will take different activities, target groups, and input resources will be different. There are three common Whatsapp Database types of activities: Pull new: add new users through activities Revenue: Increase company revenue through activities Brand: Increase brand influence and enhance brand awareness through activities