The results found that when the six pre-arranged college students in the same group deliberately and unanimously said the wrong thing, the probability of the remaining one real test student following the false statement was 35%. However, only 1/4 of the college students who maintain independent views and never conform to the herd. This herd mentality stems from peer pressure. Individuals' ideas and behaviors are influenced by the group, and they will actively or passively align with the majority of people, thereby eliminating the psychological pressure of being different. This phenomenon is very common: The boys in the same dormitory are all playing games, but the students who study hard feel embarrassed. Beggars put a little money in the bowl before going to beg along the street,
which is easier to get help from passers-by. A pre-recorded laughter is inserted into the background music of a comedy show, and even if the show doesn't have a laugh, the audience will be driven to laugh. To prevent consumers from hiding their true thoughts out of herd mentality, there are two common approaches that can be used during Romania Phone Number List group interviews: Interview isolation: interviews are conducted after different consumers are isolated separately; Notes Anonymity: Let consumers answer with notes without disclosing the name to which each note belongs. In addition, if the research items are not related to actual consumption or life scenarios, it will be more convenient to choose Internet research. 5. Image maintenance leads to false information When market research involves sensitive topics, consumers often lie deliberately in order to maintain their identity.
Young women prefer low-calorie foods, because they are more attractive and more fashionable, but not for weight loss. (I'm not fat) Young family women buy rice cookers because they are more nutritious for cooking, but not because they are easier to cook. (I'm not being lazy) Older people shy away from promoting products specifically for the elderly, saying it's because the product is of poor quality or to save money, rather than saying it hurts self-esteem. (I just passed my sixtieth birthday) Some friends in the kitchen and bathroom industry have consulted before. Regarding private space products such as bathrooms, consumer communication will be embarrassing, and even avoid topics. These are typical research scenarios. Removing consumers' concerns about their identity and image, market research is half the battle. Grant offers two pieces of advice: One is to keep consumers anonymous. In reality, a white-collar worker in Weibo becomes a keyboard warrior with no bottom line.