When I recently communicated with e-commerce merchants about "why pay bulk sms service attention to private domains", I found that many merchants are actually relatively passive and blind. I didn't even think about why and how to make a private domain. Usually I just see that the whole industry is hyping this concept, and my colleagues around me are paying bulk sms service attention to it, as if I will miss something if I don’t pay attention. Merchants in the beauty field, in particular, pay a lot of attention to the private domain, which is influenced by the case of the "perfect diary" (through private domain operations, annual sales exceed 100 million). Therefore, e-commerce merchants have studied and even copied the "
Perfect diary" private domain model. But in fact, the bulk sms service private domain model of "Perfect Diary" cannot be replicated at all, nor is it applicable to other e-commerce merchants. 1. Why the successful private domain experience of Perfect Diary is not worth learning Perfect Diary was established in 2016. In the early days, it achieved phenomenal sales growth by placing a large number of waist KOLs on Xiaohongshu and operating private domain traffic bulk sms service on WeChat, and became a star startup company in the consumer goods industry. The reason why everyone pays attention to Perfect Diary is that Perfect Diary operates through hundreds of thousands of private domain traffic, generating about 20 million sales per month.
You may have only looked at the superficial data and bulk sms service felt that there is a lot to do in it. Therefore, training institutions began to dismantle and study their operation strategies such as community operation, event planning, product selection strategy, content delivery, circle of friends operation, KOC character creation, etc., using the data of Perfect Diary to bulk sms service stimulate and induce enterprises to imitate learning or even directly copy perfection The private domain operation mode of the diary. I think this is extremely irresponsible. There are actually many essential things behind the perfect diary case. Few people tell the truth, and they will only blindly beat the enterprise.