Urban middle- and high-income households, with a target market of about 169 million households (refer to the market scale analysis below). By 2020, the sales volume of smart locks is expected to exceed 32 million units, with a market penetration rate of 10% to 20%. between. For a new product to be successful in the mass market, it must reach the tipping point (chasm zone) of 15% to 18% market acceptance.
Only at this time can the market really open up, and the whole market began to enter the Warring States Period from the great melee. Let's first b2b data look at the distribution of lock companies in the existing market. The actual number of lock companies entering the market is as high as thousands, and the market competition is extremely fierce: The smart doorlock market has three salient features: Relatively broad spectrum: the market is large enough;
High frequency: the average household unlocks about 10 times a day); Controllable experience: low barriers to entry. This article mainly analyzes and discusses the smart door lock industry from three levels of market size, application scenarios and solutions, hoping to bring inspiration to friends who are engaged in or will be engaged in related industries.