From 2017 and 2018 to "small test" education business in the form of investment, to "investment of 10,000 people" in 2020, entering the whole education track, this ByteDance, a new Internet super giant known for "vigorous miracles" and "famous" , entry in the field of education. At present, its main education brands are Qingbei Online School, which is mainly based on k12 online courses, gogokid for children's English online courses, and Guagualong brand for pre-school online courses and video courses. In addition to the self-operated k12 online courses and ByteDance education for children's online courses, there is also Taobao Education,
which will "restart" the education category line in June 2020. As a traffic platform, on this year's Double Eleven education list, the names of companies b2b data such as k12 online courses have been added to the top sales companies of Taobao Education. Earlier this list was dominated by adult education brands. In addition to the e-commerce platform Taobao, Ali Department supports the "restart" of education categories.
There is also the "accidental" appearance of the enterprise service software DingTalk. During the epidemic, due to the "one-star evaluation" and "Pray for mercy" videos from station B, a "friendly dialogue" with K12 students in the Z era was completed. Tencent's k12 business includes brands such as Penguin Coaching that have entered earlier. It joined this year’s k12 torrent by way of investment: Yuanfudao’s latest round of $2.2 billion in public financing, led by Tencent. Tencent also participated in the $80 million Series A financing of the new K12 online school brand, Rice Online School.