While most businesses think of blogging as an SEO play or a way for companies to present themselves as a leading brand in their industry, blogs South Africa Phone Number List bring a lot more value that most organizations fail to tap into. If properly optimized, blogs can contribute to a significant percentage of a company’s sales, and there is a plethora of strategies that can be applied to a single company blog. The best growth marketing South Africa Phone Number List agencies not only recognize the importance of good content, but they know how to concoct a blog that will play a vital role in hitting their client’s revenue goals. This article will delve into the topic of how a blog can be optimized to enhance sales and facilitate year-over-year growth.
2022 Let’s Talk Content Blogging as a sales strategy is going to be very different than blogging for SEO. While the ability to rank for the search South Africa Phone Number List terms your customers are using is critical to generating online sales, what is more crucial is to ensure the content speaks to the target buyer groups, and at specific stages in the buyer’s journey. This means that rather than trying to get a certain keyword South Africa Phone Number List percentage in a blog, focusing on the buyer is more critical. A sales-driven blog should determine what the buyer persona’s needs are, the various solutions the buyer might consider, and how the main product or service at hand that’s being promoted can offer the best solution.
Then, use the appropriate keywords naturally, and in context to the buyer’s needs. It is also important to understand who your buyers South Africa Phone Number List are so that the blog is properly targeting each type. For example, imagine a company that sells custom car kits and original rare parts. Your target buyer personas could be auto fabrication shops (B2B), car collectors, hobbyists aged 16 to 25, middle-aged hobbyists, and retired hobbyists. Of course, you South Africa Phone Number List are not going to use the same angle or tone in a blog speaking to an 18-year-old kid that wants to add chrome and spoilers to his 2005 , as you would speak to a 65-year-old retired lawyer who wants to restore a 1955 Mercedes Gullwing.