But we tell you once again: brand building does not happen only with the promotion of your services with traditional advertising pure and simple. The consumer has changed and now he is the one who directs his purchase B2c Email List process and documents himself before finalizing any purchase. Therefore, the most natural way to approach him is by instructing him with high-value content, and if along the way he has found the B2c Email List solution to his problems with your content, do you think he will jump at the opportunity to expand his knowledge with your online courses? Payments? The digital marketing expert ramona sukhraj already mentioned it in one of her articles: 53% of marketing professionals state that their priority in content marketing is the blog.
And it happens B2c Email List with this format that allows users to find you in search engines while making their queries. That is, if you build high-value content, but also write it for seo, it is very likely that your traffic will increase. When that happens, more people are on your pages and find out about you and, of course, the probability B2c Email List of capturing b2c email list potential customers increases. In short, the blog should be considered within your strategy to sell online courses and promote them. Lead generation and nurturing there is a natural sales process that has become part of the strategies of marketing specialists today: as we have been mentioning, the user is the one who is giving the guidelines.
Sales are no longer worth only with cold calls (although open english continues to do so), much less invasive advertising is used that interrupts the natural connections between brands and potential customers. This B2c Email List natural process suggests applying and specifying certain actions that begin with the generation of content through channels such as the blog and social networks. Also, allow the passage of the B2c Email List anonymous user of your web page towards the identification of this through the exclusive content offered through the ebooks and other downloadables. Once the traffic is actively reading the content of your blog, try to push it naturally towards the final conversion, the purchase of your online course.