Your company's? Landing is usually a single page to which the recipient is directed after clicking on the advertisement or link in the mailing. Landing has a much simpler form often lacks navigation or navigation within one page and achieves a specific goal. The most important thing in a landing page is the is your business card which you create for a specific purpose. This goal should be clear and defined and all elements of the landing page should lead to it.
Adopt the rule landing page = goal . Typically a landing page is created to acquiring recipients subscription form selling a product or service presenting a product or service e.g. news promoting the material e.g. ebook registration for a webinar creating an account e.gthe application transfer of information. Unfortunately you can easily lose yourself in the whatsapp mobile number list maze of “disruptors”. It is worth considering whether each of the elements on the page is needed and whether it brings the user closer to the goal. For example is navigation needed and if so shouldn't it be stripped down to the really necessary links? Also the style of your landing page should be consistent with both your brand and the message in advertising or mailing so that the user who lands on it does not feel lost. Pay attention to items such as whether the button or form is visible and does not blend with the background whether graphics do not distract attention from the most important goal whether you have not included too many fields in the form that may scare off a potential customer.
When designing a landing page focus on conveying maximum content in a condensed way. Use bullet points or calculations blocks with briefly described features a clear headline an even clearer CTA button. Also remember to point out to the recipient the benefits of taking action.