“We need a cloud computing service to reduce our costs” as opposed to “I want the new iPhone to impress my friends”. A B2B buyer wants to know how a purchase can improve their results, whether that means reducing costs or generating profits. The company employee listother major difference is the buying cycle. The B2B purchase cycle tends to be significantly longer than the B2C cycle. In B2B, more decision makers are involved, sales are greater, and companies are more likely to seek a long-term solution. B2B content must take into account this longer buying cycle as well as the very specific needs of the decision maker.
Each piece of content should establish the sponsoring organization as a trusted partner and help the reader progress towards their business goals. This company employee list means that B2B companies don 't rely on blogs alone. Instead, an effective B2B content marketing strategy can include any format that will engage its target audience, including: Webinars white papers Explainer videos Podcasts Infographics Twitt er discussions The common thread running through all content marketing, regardless of format, is its intent to inform rather than sell. Pay-per-click ads, promotional emails, and the like certainly have their place, but content takes a different tack.
Common B2B content marketing goals include: Build relationships with potential business customers Create an affinity between the target customer and the sponsoring company Establish the sponsoring company and/or its leadership as an industry thought leaderSuggest a solution to a particular pain point Capture leads and drive sales Growth in company employee list results is the end goal of almost all content marketing campaigns, but it is not the explicit goal of content marketing, whether B2B or B2C. Content marketing helps first and then sells, if at all. It reads more like a magazine article than an advertisement, sometimes barely mentioning the sponsoring company.