This way everyone has secure access to data about business processes and customers, anywhere and at any time. This way you can better respond to customer needs and turn new customers into lasting customers. 3. Get everyone excited Involve your employees in the process: ask them what the biggest digital bottlenecks are for them. What do they spend an unnecessary amount of time on? How do they think the customer experience could be improved? Also think outside team structures : everyone within your company must be able to think along. Moreover, more diverse input leads to more innovative ideas. And if everyone is heard, it is also easier to make and keep your employees enthusiastic.
Divide the tasks As a smaller company, this may be a bit more difficult, but make sure you have a project manager to lead the process. Of course, you should also assign a task to your IT manager. But also think of the other managers and executives. 5. Find the right external partner(s) A survey Israel phone number list by Consultport in June 2020 showed that SMEs like to work with external partners when it comes to digitization. But as a smaller company you usually don't have the luxury of hiring special consultants who specialize in digital transformation. What you can do, however, is collaborate with interesting providers of technology and services.
Find a partner with insight into your industry and type of customers. 6. Reimagine your marketing and customer service Connect your marketing and customer service. For example, look at how you can encourage new customers to buy new products or services through a cloud email marketing system. who have subscribed to them. By managing all customer data in the cloud, you also ensure that it is accessible to all your employees at all times. Your place in the digital future Sometimes it can seem like everyone is already completely digitized, except you. In the State of the Connected Customer report , 88% of business leaders surveyed said they expect companies to accelerate their digital transformation because of the pandemic. And digitization was already underway, so this is not a new development.