Although Google may analyze the surrounding content and index the image in that context, not providing Google with additional data that it can use to determine the relevance of the image to search queries is a wasted opportunity to promote a brand, product, person, event or service. or business. And that means fewer clicks and traffic to the website hosting those images. Images are particularly effective in retail and consumer goods marketing, as evidenced by the limitation of Pinterest's one-to-one customer support to these two areas of business. Similarly, ad categories for
Google's product offering focus on retail and consumer goods, and searches for any of these categories in Google Images bring up a carousel of shopping results. sponsored above organic results. Search results for “smartwatches for men” show Product Offering jewelry retouching service Ads (PLA) in the carousel above the Google image results. Product Offering Ads (PLA) in Google Image Search Results So, any image published by a retail and consumer goods-related company should be particularly careful about optimizing those images for organic search.
But there are many other categories of images that will benefit from better optimization. For example, any business that relies on the reputation of individuals should take similar steps. Professional groups such as law firms and medical practices should expect individual searches of lawyers and doctors by name for headshots or profile pictures. Places and destinations are also topics that consumers want to see images of. And finished product pictures such as construction, Since search ranking is often overlooked and there are so many more results presented on image search results pages,