Stage of interest, closer to making the purchase. On the other hand, if you are looking to build or consolidate the brand of your business and develop a relationship with the public, then you should choose Facebook Ads. It is good advice to Chinese American Phone Number List use the ad to direct users to your Fan Page, and not to your site. Your goal should be aimed at making your user follow your page, to receive updates and content. Keep Chinese American Phone Number List in mind that this is the beginning of a long term job; these users are probably not going to buy anything right away. Combining Facebook Ads with Google Adwords . And here's the final trick: you don't need to choose just one option. Facebook Ads and Google Adwords are not rivals! Since both channels serve different purposes, you can mix the use of the two. The first will attract potential Chinese American Phone Number List consumers to generate new demand; As for that, the second is going to meet a demand that already exists. And, combined, they will ensure maximum visibility for your business. If the budget Chinese American Phone Number List allows, use both. If not, experiment with each of them for a while. See which of the two brings the highest ROI for your business. And speaking of ROI… How to optimize campaigns to increase ROI? Now we are going to talk about what advertisers are most concerned about: ROI, that is, Return on Investment of ads in Facebook Ads and Google Adwords. The ROI Chinese American Phone Number List is a way of monitoring the value that the ads generate for your company, compared to the investment made in them. This relationship is not always direct or immediate. For example, if an ad Chinese American Phone Number List generates leads that are going to enter your sales funnel, those leads may only make a purchase months from now. Still, the ad certainly creates value for your business.

Indicates that the ad is more attractive and of higher quality for users. search network vs. display network Before finishing, it is necessary to make a final explanation about how Google Adwords works. Google AdWords has two networks. The display network allows you to put your ads on various sites that participate in the Google telephone number list affiliate program, and also on YouTube. Ads delivered through the display network may be more visual. To determine on which affiliate sites your ad will be displayed, Google takes into account the telephone number list target segment, trying to position the ads on sites compatible with the offer being made. Who does Google Adwords reach? As we already explained, Google Adwords reaches people searching for the same keyword used in your ad. Therefore, it generates a higher conversion, if compared to Facebook Ads. The reason is that the displayed ad is always aligned with what users are looking for (and need) at that moment. But there is another side to this coin. If the telephone number list user does not search for the keyword, they will never see your ad in Google Adwords. Many people may be there, not knowing that they have a problem and that your product or service can solve it. Google telephone number list Adwords will not be the most effective option to reach that group. Which is more appropriate? So, let's go back to the debate between Facebook Ads and Google Adwords. You probably already noticed. We cannot say that one is not better than the other. Both are very powerful outreach channels. What happens, to tell the truth, is that each of them becomes more appropriate according to the objective of your company. For those telephone number list looking for a direct improvement in sales results, Google Adwords is the most appropriate option. The first telephone number list reason is that it has a higher conversion rate. The second reason is that the user who clicks on the ad was already searching on the subject.