The Most Effective B2B Strategies for Social Media Managers | SEJ You want your audience to feel the value of the relationships they build with you, which is why meaningfully engaging with individuals trumps the volume game. Become an invaluable resource for them and their work through your social media content and discussions. The best way to do this is to limit your social media presence to the platforms your customers use the most, so you can focus on winning them over, instead of trying out so many platforms that you you are not the master. Identify the activities that have the most impact and highlight them. While you might want to secure your name on a lot of platforms just to be safe and have a grassroots presence there, the most attention should be paid to the few that yield the best leads and results.
The way to convert this type of audience is to be as helpful as possible. A great way to do this is to post videos, white papers, and hair masking service case studies that surgically target these clients' core pain points. The best part about having a library of assets like these is that they also make great sales material once you take the conversation offline. One company that's doing great just by using the "go deep" strategy is popular B2B marketing automation platform, HubSpot, which takes an informative approach on its blog and social media pages. The Most Effective B2B Strategies for Social Media Managers | SEJ From comprehensive guides like "How to Write a Press Release" to article lists on "bad habits that make you less productive," HubSpot uses its blog to provide valuable business insights to its primary users: marketers from small enterprises.
The company's social media audience loves this stuff too. Blog posts published in the last week alone, for example, generated more than 7,500 shares on social media, the lion's share of which was on Twitter and LinkedIn. According to Riffle, the average HubSpot tweet from the same time period produces 50 interactions. Advertising Continue reading below MailChimp is another brand that focuses heavily on its users and fans, but while its blog offers plenty of email marketing tips and tricks, the company's Instagram feed is much more playful and lighthearted, showing a different facet of society that is arguably even more appealing. to an audience looking to make a connection. The Most Effective B2B Strategies for Social Media Managers | SEJ If none of these examples get your juices flowing, consider going the American Express route. In 2010, they embarked on a special initiative for their small business customers, creating Small Business Saturday.