When you're done, click Active in the top right of your screen to activate your welcome streak automation. This is what your automation workflow should look like :You can add more layers to this automation by clicking the "+" button at the end of your current company employee list automation. For example, you can add another email for follow-up. Studies show that a series of welcome emails can generate 3 times more revenue than a single welcome email! Or, you can add a 2-day wait time before triggering the second email. Here's an example of a welcome email sequence you can create: The first email is sent immediately Email. Thank contacts for signing up. Let them know what to expect by subscribing to your emails! Wait 24 hours Email 2: Share your brand's story or mission statement. Wait 2 days Email 3: Share your value proposition/the problem your product days Email 4: Offer a discount on their first purchase. An effective welcome email is friendly, concise, and company employee list action-oriented .It aims toe subscribers to the "next step" - this could be to learn more about your product, browse other products in your store, or share a review on your website! Abandoned Cart Series Did you know that 70% of online shoppers abandon their shopping cart? An effective series of abandoned cart emails allows you to win back those customers and recover lost sales. And it works too! Studies show that abandoned cart email campaigns drive 19% more purchases than promotional email campaigns. But wait, there's company employee list better... If you send a second email as part of your cart abandonment automation, that number jumps to 54%! If you use you can easily integrate your online store with your email account and create dynamic abandoned cart emails as part of your automations. This means you don't even have to worry about the content of your cart abandonment emails, let alone triggers and time frames! Here's an example of an abandoned cart email from Specialized that offers a free shipp ing coupon to win back to Build

“We need a cloud computing service to reduce our costs” as opposed to “I want the new iPhone to impress my friends”. A B2B buyer wants to know how a purchase can improve their results, whether that means reducing costs or generating profits. The company employee list other major difference is the buying cycle. The B2B purchase cycle tends to be significantly longer than the B2C cycle. In B2B, more decision makers are involved, sales are greater, and companies are more likely to seek a long-term solution. B2B content must take into account this longer buying cycle as well as the very specific needs of the decision maker. Each piece of content should establish the sponsoring organization as a trusted partner and help the reader progress towards their business goals. This company employee list means that B2B companies don 't rely on blogs alone. Instead, an effective B2B content marketing strategy can include any format that will engage its target audience, including: Webinars white papers Explainer videos Podcasts Infographics Twitt er discussions The common thread running through all content marketing, regardless of format, is its intent to inform rather than sell. Pay-per-click ads, promotional emails, and the like certainly have their place, but content takes a different tack. Common B2B content marketing goals include: Build relationships with potential business customers Create an affinity between the target customer and the sponsoring company Establish the sponsoring company and/or its leadership as an industry thought leaderSuggest a solution to a particular pain point Capture leads and drive sales Growth in company employee list results is the end goal of almost all content marketing campaigns, but it is not the explicit goal of content marketing, whether B2B or B2C. Content marketing helps first and then sells, if at all. It reads more like a magazine article than an advertisement, sometimes barely mentioning the sponsoring company.